Imagine our life without any marketing. It will be hard to find out about new devices or recent news, or any other things. Supermarkets would mostly look like a simple supply pile with necessary products. Life would become boring. Hopefully, we live in a digital world, and every day we find out something new. The only thing that matters is the amount of money that everyone can spend. If you lack money and want to increase your income, test your luck by joining live gambling online.
Cross-marketing is a versatile and effective tool for promoting a business through a joint campaign with partners. Such cooperation allows you to reduce the advertising budget, increase customer loyalty, attract a new audience, and more.
Cross-marketing is the mutual promotion of goods and services by non-competing companies with a similar target audience.
Two companies or more agree to jointly promote each other’s goods or services and use any available channels for this. They can use corporate websites, social networks, applications, mailing lists, print advertising, billboards, press, TV, and radio. Of course, for the campaign, each of the partners provides a useful product.
Main Types
The first and most usable thing is cross-shares. That is a common and easy-to-implement tool for joint promotion. Any promotion is to attract customers with an additional benefit, such as a discount or a gift. It differs from the usual cross-promotion in that companies give benefits not to their audience, but to the partner’s clients.
Another useful tool is sampling. This is a free distribution of product samples along with products from other manufacturers. This tool is actively used in the perfumery and cosmetics industry, food industry, and in general in the FMCG sector. Separately, it is worth mentioning the sampling of services, which is actively used. Sampling works both in offline and online businesses. It works when samples of other goods are added, or when ordering in an online store. And if the sample is to their liking, the client purchases these products and thereby expands the brand’s audience. At the same time, you should not think that only large companies can afford to distribute goods as gifts.
One of the interesting tools is providing different events. Any event like holidays, presentations, and festivals is an excellent opportunity for mutual promotion. Good joint activities can be obtained from partners with related products and services. In addition to selling goods and services, you can organize events where brand representatives will develop a personal brand, and at the same time the company they work for.
How To Proceed To Cross-Activity?
You can attract subscribers. Also, do not forget about increasing brand awareness. Try to improve sales. Sell inventory, and increase the average check. These all options will help determine which cross-activity is better to choose and set control points.
Make a list of possible channels and resources for promotion. As a rule, you can use different pages on social networks. Another way is to use the corporate website. Or the most commonly used mailings and messengers, etc. There are many different ways to increase the popularity of your product.
Cross-marketing activity will bring results if you reduce the list of partners. As the partner companies do not compete with each other and their audiences are similar in income. It makes no sense to offer a discount on the service of luxury cars for customers of a clearance store.
In Conclusion
Cross-marketing is an effective tool for promoting a business, especially in times of crisis. Cross-marketing activity will bring results if partner companies do not compete with each other, their audiences are similar in income, and the product harmoniously complements the partner’s products.
Options for cross-marketing activities can be different and can be adjusted both to the specifics of the business and to the goals of promotion. For example, if a business is built on sales in social networks, it is most likely that holding joint broadcasts, drawing prizes, and exchanging promotional codes is suitable. For offline businesses, interesting options are product testing and joint promotions with other brands.
